Privacy Policy

1. Introduction

Welcome to Whatzify.com, a platform operated by Arinine.

This Privacy Policy explains how Arinine, operating the Whatzify.com platform (“Whatzify,” “Arinine,” “we,” “us,” or “our”), collects, uses, stores, processes, protects, and discloses information when you access or use:

The Whatzify.com website;
The Whatzify dashboard and web-based applications;
Our APIs, integrations, and developer tools;
Our WhatsApp Business Platform and WhatsApp Cloud API automation services;
Our messaging, chatbot, campaign-management, contact-management, and customer-support features; and
Any related products, applications, features, or services offered by us.

These are collectively referred to as the “Service.”

By accessing, registering for, or using the Service, you acknowledge that you have read and understood this Privacy Policy. Where consent is required under applicable law, we will request such consent separately.

If you do not agree with this Privacy Policy, you should not access or use the Service.

2. Our Role in Processing Information

Depending on the circumstances, we may process information in different capacities.

When you register for an account, purchase a subscription, contact us, or otherwise interact directly with Whatzify, we may determine how and why your personal information is processed.

When you upload contact information, send messages, create campaigns, configure chatbot flows, or process information relating to your customers, subscribers, employees, or end users through the Service, you generally determine the purpose and manner of that processing. In such circumstances, we process the information on your behalf and according to your instructions, subject to our agreements, platform policies, and applicable law.

You are responsible for ensuring that you have all required permissions, notices, consents, opt-ins, and lawful grounds necessary to collect, upload, use, and process personal information through the Service.

3. Information We Collect

We collect and process information necessary to provide, maintain, secure, support, and improve the Service.

3.1 Account and Business Information

When you register for or use the Service, we may collect:

Your full name;
Business, organisation, or legal entity name;
Email address;
Telephone number, including WhatsApp-enabled telephone numbers;
Business address and billing address;
GSTIN or other applicable tax-registration information;
Account preferences;
Subscription-plan information;
User roles and permissions;
Account login information;
Password hashes;
Session information;
Security codes;
API keys, API tokens, and authentication credentials;
Information submitted through contact forms, demonstration requests, onboarding forms, support requests, or other communications with us.

You are responsible for maintaining the confidentiality of your login credentials and API credentials.

3.2 Customer Data and WhatsApp Communication Data

When you use the Service to communicate with customers, subscribers, prospects, employees, or other end users, we may process information that you upload, transmit, receive, generate, or store through the platform.

This information may include:

Names and telephone numbers;
Contact lists and subscriber databases;
WhatsApp-enabled phone numbers;
Contact attributes, tags, groups, notes, and custom fields;
WhatsApp Business Account information;
Message content;
Message templates;
Images, videos, audio files, documents, and other media;
Chatbot messages and automated responses;
Campaign content and audience information;
Workflow rules, keywords, triggers, and automation settings;
Message identifiers;
Message timestamps;
Message delivery and status information;
Sent, delivered, read, failed, and reply statuses;
Webhook requests and responses;
API requests, responses, and logs;
Conversations between your agents, team members, customers, and end users;
Customer-support records;
Customer interaction history;
Conversation assignments and agent activity;
Opt-in and opt-out information;
Information submitted through connected applications or integrations.

The type and amount of information processed depend on how you configure and use the Service.

3.3 Payment and Transaction Information

When you purchase a subscription, add-on, credit package, or other paid service, payment information may be collected and processed by third-party payment processors.

We may receive limited billing and transaction information, including:

Transaction identifiers;
Payment status;
Subscription plan;
Billing period;
Invoice information;
Payment method type;
Billing name and address;
Applicable taxes;
Refund information;
Chargeback information;
Account-credit information.

Full debit-card, credit-card, banking, or payment-instrument details are generally processed directly by the applicable payment provider and are not intended to be stored on our internal systems.

3.4 Technical and Usage Information

When you access or use the Service, we may automatically collect technical and usage information, including:

Internet Protocol address;
Browser type and version;
Device type;
Device identifiers;
Operating system;
Language settings;
Time-zone settings;
Referral URLs;
Pages and features accessed;
Login activity;
Date and time of access;
Duration of use;
API activity;
System logs;
Error reports;
Diagnostic information;
Performance information;
Security-event information;
Cookie identifiers;
Session identifiers;
Information about interactions with the Service.

3.5 Support and Communication Information

When you contact our support team or otherwise communicate with us, we may collect:

Your name and contact details;
The content of your request;
Screenshots or files you submit;
Account and technical information relevant to your request;
Chat, email, or telephone correspondence;
Support-ticket history;
Feedback, reviews, or survey responses.

3.6 Information Received from Third Parties

We may receive information from third parties when you connect, authorise, or use their services with Whatzify.

These third parties may include:

Meta Platforms, Inc.;
WhatsApp;
Payment processors;
Authentication providers;
Cloud-infrastructure providers;
Customer-relationship management platforms;
E-commerce platforms;
Automation services;
Analytics providers;
Your employer, account owner, or organisation administrator;
Referral, implementation, or business partners.

The information we receive depends on the relevant integration, the permissions granted, and the third party’s terms and privacy practices.

4. How We Use Information

We may use the information we collect or process to:

Create and administer user accounts;
Authenticate users and manage account access;
Provide access to the Whatzify platform;
Deliver WhatsApp messaging and automation functionality;
Process messages, message templates, campaigns, webhooks, and API requests;
Facilitate transactional messages, alerts, notifications, reminders, marketing communications, OTPs, and chatbot interactions configured by you;
Manage contact lists, tags, agents, teams, assignments, and conversation history;
Process subscriptions, invoices, payments, refunds, and credits;
Provide onboarding, implementation assistance, and customer support;
Respond to enquiries, complaints, and technical requests;
Monitor platform performance and service availability;
Diagnose and resolve errors;
Improve the functionality, usability, reliability, and security of the Service;
Send account alerts, security notifications, administrative messages, and service announcements;
Detect, prevent, investigate, and respond to fraud, spam, misuse, abuse, unauthorised access, and security incidents;
Enforce our agreements, policies, and acceptable-use requirements;
Comply with applicable legal, tax, accounting, regulatory, and contractual obligations;
Comply with applicable Meta and WhatsApp Business Platform requirements;
Maintain internal records;
Conduct audits and operational analysis;
Establish, exercise, or defend legal claims;
Protect our rights, users, systems, property, and business operations.

Where required by applicable law, we process personal information on an appropriate legal basis, which may include:

Performance of a contract;
Compliance with a legal obligation;
Legitimate business interests;
Protection of legal rights;
Consent.

5. Your Responsibilities When Using the Service

You must use the Service in accordance with applicable privacy, data-protection, telecommunications, advertising, consumer-protection, and anti-spam laws.

Before uploading contact information or sending communications through Whatzify, you are responsible for:

Providing appropriate privacy notices;
Obtaining valid consent or establishing another lawful basis where required;
Obtaining and maintaining valid WhatsApp opt-ins;
Maintaining evidence of consent and opt-in records;
Ensuring that contact information was collected lawfully;
Providing clear identification in communications where required;
Honouring opt-out, unsubscribe, objection, restriction, and deletion requests;
Avoiding unsolicited, misleading, deceptive, fraudulent, abusive, or unlawful communications;
Complying with applicable marketing and promotional-message requirements;
Complying with Meta and WhatsApp messaging, template, business, and commerce policies;
Protecting account credentials and connected systems;
Responding to privacy requests received from your customers or end users.

You must not upload, transmit, or process personal information through the Service unless you have the legal authority to do so.

You are responsible for the content of messages, campaigns, templates, automations, media, and other materials submitted through your account.

6. How We Share Information

We do not sell or rent your personal information or Customer Data.

We may share or disclose information only where reasonably necessary for the purposes described below.

6.1 Meta Platforms and WhatsApp

To provide WhatsApp messaging functionality, relevant information may be transmitted to and processed by Meta Platforms, Inc., WhatsApp, and their associated infrastructure.

Such information may include:

WhatsApp phone numbers;
WhatsApp Business Account information;
Message content;
Media and attachments;
Message templates;
Message metadata;
Delivery and status information;
Webhook events;
Authentication information required to process API requests;
Information required to deliver and manage messages.

Information processed independently by Meta or WhatsApp is also subject to their applicable terms, policies, and privacy practices.

6.2 Service Providers

We may engage third-party service providers to support our business and operate the Service.

These providers may assist with:

Cloud hosting;
Data storage;
Database management;
Security monitoring;
Authentication;
Email delivery;
Customer communications;
Customer support;
Performance monitoring;
Error tracking;
Analytics;
Payment processing;
Billing;
Accounting;
Auditing;
Legal and professional services.

These providers may process information only as necessary to perform services for us and are expected to comply with appropriate contractual, confidentiality, privacy, and security obligations.

6.3 Payment Processors

Payments may be processed by third-party payment gateways and financial-service providers.

Payment providers process financial information under their own terms, privacy policies, security standards, and regulatory obligations.

We may receive payment confirmations and limited billing information necessary to activate, maintain, or manage your subscription.

6.4 Connected Applications and Integrations

When you enable an integration or connect a third-party application to Whatzify, information may be exchanged between Whatzify and that application as necessary to provide the requested functionality.

You are responsible for reviewing the terms and privacy practices of third-party applications before enabling them.

6.5 Legal and Regulatory Disclosures

We may disclose information when we reasonably believe that disclosure is necessary to:

Comply with applicable law;
Respond to a valid court order, warrant, subpoena, judicial direction, or government request;
Cooperate with law-enforcement agencies or regulatory authorities;
Protect the rights, property, security, or safety of Arinine, Whatzify, our users, or other persons;
Investigate fraud, misuse, spam, abuse, or security incidents;
Enforce our agreements and policies;
Establish, exercise, or defend legal claims.

6.6 Business Transactions

Information may be disclosed or transferred as part of:

A merger;
An acquisition;
A financing transaction;
A restructuring;
A sale of assets;
A transfer of business operations;
An insolvency or bankruptcy proceeding;
A similar corporate transaction.

Where applicable, we will take reasonable steps to require the recipient to continue protecting the information in accordance with applicable law.

6.7 With Your Instructions or Consent

We may share information when:

You instruct us to do so;
You enable an integration;
You authorise a third-party application;
You request that information be shared;
You otherwise provide valid consent.

7. Data Retention

We retain personal information and Customer Data only for as long as reasonably necessary to:

Provide and maintain the Service;
Fulfil the purposes described in this Privacy Policy;
Manage accounts and subscriptions;
Maintain transaction, invoice, and payment records;
Respond to support requests;
Comply with legal, tax, accounting, contractual, and regulatory obligations;
Resolve disputes;
Enforce agreements;
Prevent fraud, spam, abuse, and security incidents;
Establish, exercise, or defend legal claims.

Retention periods may vary depending on:

The type of information;
Your account configuration;
Your subscription plan;
Your use of the Service;
Applicable legal requirements;
Contractual obligations;
Security requirements;
The existence of an ongoing dispute, investigation, or legal claim.

When information is no longer required, we may delete, anonymise, aggregate, or securely isolate it.

Residual copies may remain temporarily in backups, logs, or disaster-recovery systems until they are overwritten or deleted in accordance with our standard retention processes.

Certain information may be retained for longer periods where required by law or where necessary for security, fraud prevention, regulatory compliance, or legal claims.

8. Information Security

We use reasonable administrative, technical, organisational, and physical safeguards designed to protect information against:

Unauthorised access;
Accidental loss;
Misuse;
Alteration;
Unlawful disclosure;
Destruction;
Security incidents.

Depending on the system and information involved, these safeguards may include:

Encryption in transit;
Encryption at rest;
Access controls;
Authentication measures;
Role-based permissions;
Monitoring and logging;
Security testing;
Backups;
Restricted employee and contractor access;
Incident-response procedures.

However, no method of internet transmission, electronic storage, cloud hosting, or information-security protection is completely secure.

We cannot guarantee that information will never be accessed, disclosed, altered, lost, misused, or destroyed as a result of a cyberattack, technical failure, unauthorised action, or event beyond our reasonable control.

You are responsible for:

Maintaining the confidentiality of your passwords;
Protecting API tokens and authentication credentials;
Limiting account access to authorised users;
Configuring appropriate user permissions;
Securing connected devices and applications;
Promptly notifying us if you believe your account or credentials have been compromised.

9. International Data Transfers

Whatzify, Meta, WhatsApp, and our service providers may process or store information in countries other than the country in which you, your organisation, or your customers are located.

Where applicable law requires safeguards for international data transfers, we will use reasonable legal, contractual, technical, or organisational measures intended to protect transferred information.

By using the Service, you acknowledge that information may be processed through infrastructure located in multiple jurisdictions, subject to applicable legal requirements.

10. Cookies and Similar Technologies

We may use cookies, local storage, session technologies, pixels, and similar technologies to:

Maintain login sessions;
Authenticate users;
Remember account preferences;
Secure accounts;
Prevent fraud;
Analyse platform performance;
Diagnose technical issues;
Understand how users interact with the Service;
Improve functionality and user experience.

Some cookies are essential for the Service to function.

You may be able to control certain cookies through your browser or device settings. Disabling essential cookies may prevent parts of the Service from operating correctly.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Request access to personal information held about you;
Request correction of inaccurate or incomplete information;
Request updating of personal information;
Request deletion of eligible information;
Withdraw consent where processing is based on consent;
Object to certain processing;
Request restriction of certain processing;
Request a portable copy of eligible information;
Submit a complaint or grievance;
Nominate another individual to exercise rights where permitted by law;
Complain to an applicable data-protection or regulatory authority.

These rights may be subject to:

Identity-verification requirements;
Account-authority verification;
Applicable legal exceptions;
Contractual restrictions;
Security requirements;
Record-retention obligations;
The rights and interests of other persons.

To protect your information, we may require sufficient information to verify your identity or your authority to act on behalf of an account holder or organisation.

12. Requests Concerning Customer Data

When we process personal information on behalf of a Whatzify business customer, individuals should ordinarily submit privacy requests directly to that business customer.

For example, when a business uses Whatzify to communicate with its customers, that business is generally responsible for:

Providing privacy notices;
Determining the purpose of the communication;
Obtaining necessary consent;
Responding to access, correction, deletion, or objection requests.

We may assist our business customers in responding to valid privacy requests. However, we may not be authorised to respond directly without instructions from the relevant business customer.

13. Data-Deletion Requests

Account holders may request deletion of eligible account information or Customer Data by contacting us at help@whatzify.com.

A deletion request should include sufficient information to identify:

The requesting person;
The relevant Whatzify account;
The relevant organisation;
The information requested to be deleted;
The requester’s authority to make the request.

We may require identity or authority verification before processing a deletion request.

Deletion requests may be subject to:

Legal-retention requirements;
Tax and accounting requirements;
Contractual restrictions;
Security and fraud-prevention requirements;
Backup cycles;
Ongoing disputes or investigations;
Legal claims;
Other lawful exceptions.

Deleting information from Whatzify does not automatically delete information independently stored or processed by:

Meta;
WhatsApp;
Payment processors;
Connected applications;
Message recipients;
Your organisation;
Other third parties.

You may need to contact those third parties separately.

14. Marketing Communications

We may send account holders information about:

Service features;
Product updates;
Promotions;
Offers;
Events;
Relevant Whatzify products and services.

Where required, we will obtain consent before sending marketing communications.

You may unsubscribe from marketing emails by using the unsubscribe mechanism included in the communication or by contacting us.

You may continue to receive non-promotional communications necessary for:

Account administration;
Billing;
Security;
Service operation;
Legal or regulatory notices;
Customer-support matters.

15. Third-Party Services and Links

The Service may contain links to, or integrations with, third-party websites, platforms, APIs, applications, or services.

We do not control and are not responsible for the privacy, security, availability, accuracy, or content practices of such third parties.

You should review the applicable privacy policies and terms before:

Providing information to a third party;
Connecting an application;
Enabling an integration;
Authorising access to your Whatzify account.

Your use of a third-party service is governed by the terms and policies of that third party.

16. Children’s Privacy

The Service is intended for businesses and authorised business users. It is not directed to children or intended for personal use by individuals under 18 years of age.

We do not knowingly request that children create business accounts or provide personal information through the Service.

If you believe that a child has provided personal information to us without appropriate authorisation, contact us so that we can review and address the matter.

17. Account Suspension and Misuse

We may restrict, suspend, or terminate access to the Service where we reasonably believe that an account is being used to:

Send spam or unsolicited communications;
Conduct fraud or deceptive activity;
Violate privacy or data-protection laws;
Violate Meta or WhatsApp policies;
Compromise platform security;
Process information without appropriate authority;
Engage in abusive, harmful, or unlawful conduct;
Violate our terms, policies, or contractual requirements.

Information relating to such activity may be retained where reasonably necessary for investigation, security, fraud prevention, enforcement, or legal compliance.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

The Service;
Our information-processing practices;
Applicable laws or regulations;
Meta or WhatsApp requirements;
Security practices;
Business operations;
Technical or organisational procedures.

The revised version will be published with an updated “Last Updated” date.

Where required by law or where a change materially affects your rights, we may provide additional notice through:

The Service;
Email;
An account notification;
Another appropriate communication method.

Your continued use of the Service after an updated Privacy Policy becomes effective constitutes acknowledgement of the revised policy, subject to any consent requirements under applicable law.

19. Contact and Grievance Information

For privacy-related questions, account-information requests, data-deletion requests, security concerns, complaints, or grievances, contact us using the following details:

Company: Arinine
Platform: Whatzify.com
Support Email: help@whatzify.com
General Email: hello@whatzify.com
Address: 1/1, First Floor, Unnat Nagar – 4, M.G. Road, Goregaon West, Mumbai, Maharashtra, India
Telephone: +91 9930 560511
Support Hours: Monday to Friday, 10:00 a.m. to 6:00 p.m. IST

When contacting us, include sufficient details to allow us to identify your account, understand your request, and respond appropriately.